Meet Lyndsey

Lyndsey is an independent brand positioning consultant who helps early-stage founders articulate what makes them different. She works with multiple companies simultaneously. Each sending her a firehose of materials via email and text: Google Docs, Reddit threads, YouTube videos, competitor websites, LinkedIn posts, questionnaire responses. Her job is to synthesize all of it into positioning that resonates with investors and customers alike.

The Problem

Lyndsey's biggest challenge wasn't the thinking—it was the logistics of keeping track of everything. A single client might send her 15+ links across different channels before they even kick off. When she needed to reference something mid-project, she'd find herself keyword-searching her text messages or scrolling through email threads, breaking her focus during the deep work sessions where the real magic happens.

"Every time I switched clients, I had to reopen everything and rebuild the context in my head. The sheer cognitive load of task-switching between projects was exhausting—and I knew I was losing time that could've gone into the actual storytelling."

The problem compounded when clients asked to see what materials had been gathered. There was no elegant way to share back the research she'd collected—it all lived in her head or scattered across her own Google Drive.

With Liminary as a Partner

Lyndsey started using Liminary collections to organize each client engagement. Now when a founder sends links—whether it's a market research doc, a competitor's website, or a YouTube video about their industry—everything goes into one shared collection. She can see all the context at a glance without leaving her deep work flow to dig through messages.

Even better: she shares the collection back with clients, so they can see exactly what materials she's working from and add new resources directly. No more "did you get that link I texted you last week?"

The Transformation

Lyndsey's workflow shifted from reactive (hunting for that one stat she knows she saw somewhere) to proactive. Instead of rebuilding context every time she switches clients, she opens the collection and picks up right where she left off. Her phone stays on Do Not Disturb during deep work sessions because she doesn't need to reference texts anymore.

The collaboration piece changed her client relationships too. Founders appreciate seeing their materials organized in one place knowing that nothing's slipping through the cracks.

Success

Today, Lyndsey spends less time on the tedious logistics of information wrangling and more time on what clients actually pay her for: crafting positioning that helps founders stand out in crowded markets. Before Liminary she was exploring bringing on an assistant just to manage this chaos, but with Liminary she has a system that doesn't rely on everything living in her head, and hours spent organizing and finding. What used to take weeks of manual analysis now takes hours—giving her back time to focus on the strategic frameworks her clients actually hire her for.